How To Style Your Brows According To The Experts

Your eyebrows do more than frame your face — they define it. From soft and natural to bold and sculpted, the right brow style can instantly elevate your entire look. But with so many trends, techniques, and products out there, how do you know what actually works?

We asked our Nails & Brows brow experts to share their professional advice on how to style your brows properly, based on face shape, hair type, and lifestyle. Plus, we’ll highlight some must-have tools from our sister company, Beauty Edit Mayfair, trusted by professionals and clients alike.

Why Brows Matter More Than You Think

Brows are one of the first features people notice. According to our brow specialists, poorly shaped or over-styled brows can throw off facial balance, while well-groomed brows can make you look more polished — even without makeup.

“Brows should enhance your natural features, not overpower them,” explains one of our senior brow experts. “The goal is structure with softness.”

Step 1: Start With Your Natural Brow Shape

One of the biggest mistakes people make is forcing their brows into a trend that doesn’t suit them.

Expert Tip:
Always work with your natural brow shape. Your brow bone, eye shape, and hair growth pattern are your blueprint.

• Round faces benefit from slightly angled brows to add definition

• Oval faces suit soft, balanced arches

• Square faces work well with fuller, straighter brows

• Heart-shaped faces look best with gentle curves

Our experts recommend avoiding excessive tweezing and instead focusing on refining what you already have.

Step 2: Brow Mapping Is a Game-Changer

Professional brow treatments often start with brow mapping, a technique that measures where your brows should start, arch, and end based on your facial proportions.

This ensures:

• Symmetry

• Balanced arches

• A tailored shape unique to your face

If you’re styling at home, try lightly marking these points before filling in your brows. It’s a small step that makes a big difference.

Step 3: Choose the Right Products (Less Is More)

Using the right brow products is just as important as mastering the right techniques. Our brow experts always emphasise quality, buildable formulas that enhance your natural hairs and won’t leave brows looking harsh, heavy or overdone.

Below are our top picks from Beauty Edit Mayfair — the professional-grade products we trust and use in salon to help you style flawless brows every time 👇

Brow Filler Brow Pencils — Precise Definition & Natural Fullness

Price: £15.00 – £20.00
Buy: Beauty Edit Mayfair Brow Filler

Beauty Edit Mayfair Brow Filler pencils are perfect for filling in sparse areas without ever looking drawn on. Our experts love that the firm lead creates fine, hair-like strokes for natural-looking brows — ideal for everyday styling or creating a more defined shape for special occasions. Waterproof and conditioning, these pencils help shape and thicken your brows while remaining gentle on sensitive skin.

✨ Benefits:

• Mimics natural brow hairs

• Precise application for shaping

• Long-lasting, waterproof formula

• Multiple natural shades to suit all hair tones

Brow Setter Brow Gel — All-Day Hold with a Healthy Finish

Price: £25.00
Buy: Beauty Edit Mayfair Brow Setter

Our go-to clear brow gel, the Brow Setter, keeps brows perfectly in place from morning to evening. Unlike many gels that feel stiff or flaky, this lightweight formula nourishes your brow hairs with castor oil, vitamin B5 and vitamin E while providing a natural, flexible hold that doesn’t feel crunchy. You can wear it alone for a soft, brushed-up look or over your brow pencil to seal your shape.

✨ Benefits:

• Natural, invisible finish

• Strengthens and conditions hairs

• No residue or flaking

• Ideal for brushed-up, full brow looks

Brow Lift Highlighter Pencil — Accentuate and Brighten

Price: £20.00
Buy: Beauty Edit Mayfair Brow Lift

Want a brow look that looks instantly lifted and bright? The Brow Lift highlighter pencil adds subtle definition under the brow arch and highlights the brow bone. It’s creamy and non-shimmer, so it blends effortlessly and can even double as a concealer for imperfections around the brow area.

✨ Benefits:

• Highlights and lifts the arch

• Brightens the eye area

• Doubles as a gentle concealer

• Easy to blend for a seamless finish

Brow Styler Spoolie Brush — Blend & Shape Like a Pro

Price: £18.00
Buy: Beauty Edit Mayfair Brow Styler

A professional tool that makes a big difference: the Brow Styler spoolie brush helps you comb, shape and blend your brow products into your brows for a natural-looking finish. Its firm, hand-cut synthetic bristles evenly distribute colour and tame flyaways, giving you a polished look every time.

✨ Benefits:

• Blends product for soft, natural brows

• Helps shape hairs into place

• Compact and perfect for daily use

Brow Highlighter Brush — Blend with Precision

Price: £18.00
Buy: Beauty Edit Mayfair Brow Highlighter Brush

For perfect blending of your Brow Lift pencil, the Brow Highlighter Brush is a must-have. Its soft, flat-shaped synthetic bristles pick up product evenly and help blend the highlighter seamlessly under your brow arch. This gives your brows a natural lift and enhances the definition without harsh lines.

✨ Benefits:

• Soft yet precise bristles

• Perfect for brow bone highlighting

• Helps blend concealer tones naturally

Professional Tip From Our Experts

Use your Brow Filler to sketch and enhance your desired shape, then apply the Brow Setter to lock it in place. Follow with a touch of Brow Lift under the arch and blend with the Highlighter Brush to open up your eyes and brighten your look. Finally, brush through with the Brow Styler for that soft, salon-finish brow.

Consistent use of these premium products from Beauty Edit Mayfair helps enhance your brow styling routine — combining precision, nourishment and professional performance all in one collection.

Step 4: Match Your Brows to Your Hair — Not Your Makeup

A common misconception is that brows should match your makeup look. Our experts disagree.

“Brows should complement your hair colour and skin tone first,” says our brow team. “Your makeup should adapt around them.”

• Blondes should avoid overly dark shades

• Brunettes benefit from neutral or ash tones

• Those with darker hair should opt for soft definition rather than jet black

Beauty Edit Mayfair’s brow shades are formulated with natural undertones, making it easier to find a match that looks realistic and flattering.

Step 5: Grooming Is Non-Negotiable

Even the best brow products won’t help if grooming is neglected.

Expert brow maintenance includes:

• Regular brushing with a spoolie

• Trimming long hairs (sparingly)

• Booking professional shaping every 4–6 weeks

At Nails & Brows, our brow experts always recommend professional maintenance paired with at-home care to keep brows looking fresh between appointments.

Step 6: Embrace Your Personal Brow Style

Trends come and go — thin brows, fluffy brows, laminated brows — but confidence never goes out of style.

Whether you love a natural finish or a bold, defined look, the key is consistency and expert guidance. Styling your brows according to professional advice ensures they enhance your features rather than distract from them.

Final Expert Advice

If there’s one takeaway from our brow experts, it’s this:
Great brows aren’t about perfection — they’re about balance, proportion, and quality products.

By following expert techniques and using trusted tools from Beauty Edit Mayfair, you can achieve brows that look effortlessly styled every day.

For personalised brow shaping and expert advice, visit our Mayfair boutique, Nails & Brows, and let our specialists help you find your perfect brow style.