Our Story
Founded in 2014 by beauty entrepreneur Sherrille Riley, Nails & Brows Mayfair has grown from London’s first luxury brow and nail boutique into a multi-faceted beauty destination. Sherrille’s vision was to create a space that celebrates natural beauty, blending expert artistry with a warm, welcoming experience in the heart of Mayfair.
2014 – The Beginning: Nails & Brows Mayfair
Nails & Brows Mayfair opened as the first luxury boutique in London to specialise in both expert nail care and bespoke brow styling. Instantly recognised for its meticulous standards and artistry, the salon quickly became a beauty insider’s go-to, attracting clients from around the world.
2017 – The Launch of Beauty Edit Mayfair
Recognising her clients’ need for professional-quality brow products they could use at home, Sherrille created Beauty Edit Mayfair – a curated collection of 10 essential brow products. With the award-winning Brow Filler and Brow Setter at its heart, the collection is now a staple in makeup bags worldwide.
2023 – Opening of Beauty Edit Mayfair Store
In September 2023, Sherrille expanded her vision with the launch of the Beauty Edit Mayfair store – a clean beauty concept store designed to bring together the best of independent and emerging beauty brands.
Since opening, the store has evolved into a hub of innovation, introducing K-Beauty skincare, weekly K-Beauty Masterclasses, and a calendar of exciting events, partnerships, and collaborations with like-minded brands.
2025 – Facials & Advanced Skincare Treatments
In 2025, Beauty Edit Mayfair launched a new chapter: bespoke facials and advanced skincare treatments. The treatment menu combines indulgence with results-driven technology, including LED light therapy and tailored facials that focus on hydration, rejuvenation, and long-term skin health.
Today – A Destination for Modern Beauty
From the original Nails & Brows Mayfair salon to the innovative Beauty Edit Mayfair store, the brand continues to evolve while staying true to its core values: effortless, timeless beauty, delivered with expertise and care.
Whether you visit us for a brow transformation, discover the latest in K-Beauty, attend a masterclass, or indulge in a results-driven facial, our mission remains the same – to empower you to look and feel your best.
